Shopify 向浏览器端 AI Agent 开放结账功能

尽管一些零售商，例如 Amazon（以及显然还有 Adidas！），正在阻止 AI Agent 代表用户在各自平台上购物，但电商平台 Shopify 却选择了相反的方向。

周一，该公司宣布，浏览器端 AI Agent 现在可以在 Shopify 商家的网站上完成购买，其能力从此前仅能搜索商品和将商品加入购物车进一步扩展。

Shopify 此前已在其店面和购物车中支持 WebMCP，允许浏览器端 AI Agent 浏览 Shopify 零售商的库存、搜索商品并将商品加入购物车。该公司表示，随着结账环节——包括 Shop Pay——加入 WebMCP 支持，这些 Agent 现在无需依赖截图或抓取网页，即可读取结账页面、更新其中的信息，并在买家授权后提交交易。

图片来源： Shopify

此次更新引入了三项新工具：get_checkout、update_checkout 和 complete_checkout。这些工具允许 Agent 检查结账信息，修改客户地址或配送选项等内容，并在买家授权后下单。

负责 Shopify Agent 商务业务的员工产品经理 Gil Greenberg 在一则 X 平台帖子中表示，该功能正向所有符合条件的 Shopify 商家推出。

Shopify 已提供托管式 Model Context Protocol (MCP) 服务器，允许 Agent 以服务器到服务器的方式协作。与此同时，拟议标准 WebMCP 则面向在买家浏览器内运行的 Agent。两者均利用 Shopify 的 Universal Commerce Protocol（UCP），该协议为搜索和发现商品、构建购物车及结账提供了通用方式。

Muse 和 Instinct 等领先 AI Agent 已经与 Shopify 就 Agent 商务建立了直接合作关系。其中，Instinct 的合作关系于今日公布。

Greenberg 在 X 上写道：“如果你的 Agent 在买家的浏览器中运行，请使用店面和结账页面提供的 WebMCP 工具高效完成订单提交，而不是导航为人类设计的 HTML 页面。”

“这些 WebMCP 工具提供了结构化且高效的 API，并通过 UCP 被专门设计，以确保准确的商业事实、必要的披露信息以及交接要求。”

While some retailers, like Amazon (and Adidas, apparently!), are blocking AI agents from making purchases on users’ behalf on their respective platforms, e-commerce platform Shopify has moved in the other direction.

On Monday, the company announced that browser-based AI agents can now complete purchases on Shopify merchants’ sites, extending their capabilities beyond just searching for products and adding items to carts.

Shopify previously supported WebMCP for its storefronts and carts, allowing browser-based AI agents to comb through a Shopify retailer’s inventory, search for products, and add them to a cart. The addition of WebMCP support for checkout, including Shop Pay, means these agents can now read the checkout screen, update it, and submit the transaction with the buyer’s authorization, without relying on screenshots or scraping webpages, the company said.

Image Credits: Shopify

This update introduces three new tools — get_checkout, update_checkout, and complete_checkout — that allow agents to inspect a checkout, change things like the customer’s address or delivery option, and then place an order after the buyer authorizes it.

The feature is rolling out to all eligible Shopify merchants, said Gil Greenberg, a staff product manager who works on agentic commerce at Shopify, in a post on X.

Shopify already offers a hosted Model Context Protocol (MCP) server, which allows agents to work server-to-server. The proposed standard WebMCP, meanwhile, is designed for agents that work inside the buyer’s browser. Both leverage Shopify’s Universal Commerce Protocol (UCP), which provides a common way to search for and discover products, build carts, and check out.

Top AI agents like Muse and Instinct already have direct partnerships with Shopify for agentic commerce. The Instinct partnership was announced today.

“If your agent is operating in the buyer’s browser, use WebMCP tools provided on storefront and checkout to efficiently complete order placement, instead of navigating HTML built for humans,” Greenberg wrote on X. “These WebMCP tools provide structured and efficient APIs, purposely designed — via UCP — to ensure accurate commerce facts, required disclosures, and handoff requirements.”