官方更新 Meta Newsroom Tue, 29 Sep 2026 正文 ok 548 words

未来属于每一个人:面向小企业的 Muse

英文标题:The Future Is for Everyone: Muse for Small Business

Meta 推出面向小企业的 Muse,将其个人 AI Agent 扩展为可在后台协助经营者完成任务的工具。Muse 可连接 Instagram 专业账户分析、Facebook Pages、Meta 广告账户,以及 Canva 等数十种第三方工具,并支持自定义连接器。Meta 表示,Muse 能理解企业销售的产品、品牌语调和客户常见问题,帮助小企业主减少行政与运营工作。该服务的大多数基础功能免费,高级需求则可通过订阅计划获得。
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中文

本月早些时候,我们推出了 Muse。这是一款在美国和加拿大可用的个人 AI Agent,可代表你完成任务。今天,我们通过在 Muse 中新增一系列技能和连接器来扩展其能力,帮助人们经营自己的企业。

近二十年来,小企业一直在我们的应用中发展壮大。它们告诉我们,自己缺的不是创意,而是时间。因此,我们打造了面向小企业的 Muse,帮助它们利用已经在使用的工具完成工作。

爱荷华州马尔文市 Mulholland Grocery 的所有者 Tom Mulholland 表示,“我每周工作大约 65 小时,有太多事情只能由我一个人来做。我需要腾出时间,去做那些真正能为企业赚钱的工作:切牛排、做香肠。我很擅长自己的本行,但这并不意味着我擅长小企业主必须扮演的所有不同角色,而 Muse 正在接管其中的几个角色。”

为配合人们已用于经营企业的工具而打造

Muse 只需几次点击即可连接你的 Instagram 专业账户分析数据、Facebook Pages 和 Meta 广告账户,而且它已能理解你的企业:你销售什么、你的品牌采用什么样的表达语调,以及客户不断向你询问哪些问题。

Muse 还可连接企业已经依赖的数十种工具,从而能够结合你的品牌、店面、账目和客户记录开展工作。

Canva 联合创始人兼首席产品官 Cameron Adams 表示,“Muse 是迈向真正能够帮助我们工作、创作并让生活更轻松的 Agent 的令人振奋的一步。它可以帮助你开始梳理想法,并推动这些想法逐渐成形;但真正的魔力发生在它与现有工作、你的上下文和品牌完全连接之后。将 Muse 与 Canva 连接后,所有这些都会成为你对话的一部分。无论你是在启动副业,还是在润色演示文稿,需要时,你最喜欢的 Canva 模板和工具都会触手可及;它们能帮助你将一个早期想法转化为符合品牌风格、可编辑且可分享的成果。”

你可以在 Muse 应用设置中查看可用连接器的完整列表,未来还将推出更多连接器。有兴趣的合作伙伴可前往 muse.ai/platform 申请。

Muse 还支持自定义连接器,因此你可以接入我们尚未支持的服务;你可以在这里了解具体操作方法。

小企业正通过 Muse 完成哪些工作

为帮助你开始使用 Muse,我们分享了五个最受欢迎的 Muse 应用场景:

来自小企业和合作伙伴的早期反馈

在今天发布之前,人们已开始测试 Muse 的新技能和连接器。以下是他们告诉我们的内容:

以下则是我们的合作伙伴的看法:

按照我们希望让尽可能多的人掌握超级智能的愿景,Muse 为人们的大多数需求免费提供服务。对于有更多需求的用户,我们提供订阅计划。我们也正在构建覆盖 Meta 的 AI,以帮助处于各个发展阶段的企业。

在未来数月里,预计将有更多连接器、更多技能,以及更多由 Muse 为你处理的业务。未来属于每一个人,尤其属于小企业;而 Muse 就是它们构建这一未来的方式。

立即开始使用面向小企业的 Muse。

English / 原文

Earlier this month we introduced Muse, a personal AI agent available in the US and Canada that completes tasks on your behalf. Today, we’re expanding it with a collection of new skills and connectors inside Muse to help people run their businesses.

Small businesses have been growing on our apps for nearly two decades. They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.

Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, said, “I work about 65 hours a week, and there are so many things where I’m the only one who can do them. I need to free up time for the work that actually makes my business money: cutting the steaks, making the sausages. I’m very good at what I do, but that doesn’t mean I’m good at all of the different roles a small business owner has to play, and Muse is taking over a few of them.”

Built to Work With the Tools People Already Use To Run Their Businesses

Muse can connect your Instagram professional account analytics, Facebook Pages, and Meta ad accounts in a few clicks, and it already understands your business: what you sell, what your brand sounds like, and what customers keep asking you about.

Muse can also connect to dozens of tools that businesses already run on, so it can work with your brand, storefront, books, and customer records.

Canva co-founder and CPO, Cameron Adams said, “Muse is an exciting leap towards agents that genuinely help us work, create and make our lives easier. It can help you start to organise your ideas and help them take shape, but the real magic happens when it’s fully connected to your existing work, your context and your brand. By connecting Muse with Canva, all of that becomes part of your conversations. Whether you’re launching a side hustle or polishing a presentation, your favourite Canva templates and tools are right there when you need them; helping you turn an early idea into something on-brand, editable and ready to share.”

You can see the full list of available connectors in your Muse app settings, with more to come. Interested partners can apply at muse.ai/platform.

Muse also supports custom connectors so you can plug in services we don’t support yet, which you can learn how to do here.

What Small Businesses are Getting Done with Muse

To help you get started with Muse, we’re sharing five of our favorite Muse use cases:

Early Feedback From Small Businesses and Our Partners

People have been testing out Muse’s new skills and connectors ahead of today. Here’s what they told us:

And here’s what our partners are saying:

Muse is free for most of what people need, in line with our vision to put superintelligence in the hands of as many people as possible. For those who want more, we’re offering subscription plans. And we’re building AI across Meta to help businesses at every stage.

In the months ahead, expect more connectors, more skills, and more of the business handled for you. The future is for everyone, especially small businesses, and Muse is how they build it.

Get started with Muse for Small Business today.