ChatGPT 现可让用户虚拟试穿服装

OpenAI 再次尝试探索其对话式 AI 助手 ChatGPT 如何帮助用户进行在线购物。周四，该公司宣布在全球推出两项新的购物功能，包括让用户虚拟试穿服装和配饰的方式，以及帮助用户保存心仪商品以便日后查看的新收藏功能。

这些更新推出之际，AI 助手正不断探索围绕购物的消费者应用场景。OpenAI 此前在这一领域不得不调整其早期设想之一：一项即时结账功能最终表现不佳。更近一些时候，智能体 AI 初创公司 Instinct 开始向用户推送商品推荐，但一些用户认为，这种主动推荐有所越界，更像广告而非有帮助的建议。

OpenAI 表示，其新的购物功能利用了最近推出的 ChatGPT Images 2.5 模型。该公司称，这一模型能够生成更自然的光照和更丰富的纹理，更可靠地遵循编辑指令，并降低图像生成延迟。

首先，虚拟试穿功能允许 ChatGPT 用户上传自拍照或全身照，以预览某件服装或配饰穿在自己身上可能呈现的效果。该选项将以新的“Try On”按钮形式出现在 ChatGPT 的购物搜索结果中。用户也可以上传商品图片，例如网页截图，并要求 ChatGPT 为自己试穿该商品。

另一项新功能“Favorites”允许用户将发现的商品保存到应用中的资料库，以便日后再次查看。（该公司指出，这些商品将与用户的试穿图片一同保存。）

图片来源： OpenAI

OpenAI 表示，ChatGPT 还可以通过其他方式帮助用户购物。

例如，用户可以描述自己想尝试的风格，然后要求它购买完成这一造型所需的单品。或者，用户可以上传名人穿搭照片，并要求它寻找照片中人物所穿、且可供购买的商品。

后一种能力意味着，这款助手正进入 Pinterest 和 Google 近年来占据主导地位的领域：它们既是时尚灵感和商品发现的来源，也能为在线零售商带来销售转化。

不过，ChatGPT 是否会成为人们进行这类活动时的首选，仍有待观察——尤其是考虑到 Google 去年已推出虚拟试穿功能。

OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can help users save products they like for later reference.

The updates arrive at a time when AI assistants are exploring consumer use cases around shopping. OpenAI already had to pivot from one of its earlier ideas in this space, an instant checkout feature that ended up not performing well. More recently, agentic AI startup Instinct began pushing product recommendations to users, but some felt that the proactive recommendations were an overreach, more akin to ads than helpful suggestions.

OpenAI said its new shopping features leverage the newly launched ChatGPT Images 2.5 model, which the company claims produces more natural lighting and richer textures, follows editing instructions more reliably, and reduces image generation latency.

To start, virtual try-on allows ChatGPT users to upload a selfie or a full-body photo in order to visualize how an article of clothing or an accessory might look on them. This option will appear as a new Try On button in ChatGPT’s shopping results. You can also upload an image of an item, like a web screenshot, and ask ChatGPT to try it on for you.

The other new option, Favorites, lets you save products you discover to a Library in the app so you can come back to them later. (These items will be saved alongside your try-on images, the company notes.)

Image Credits: OpenAI

OpenAI said that ChatGPT can help users shop in other ways, too.

For instance, you could describe a style that you’d like to try, then ask it to shop for the pieces needed to complete the look. Or, you could upload photos of celebrities’ outfits and ask it to find the items they’re wearing that are available for purchase.

The latter sees the assistant moving into areas that Pinterest and Google have dominated in recent years as sources for fashion inspiration and discovery that can convert to sales for online retailers.

Whether ChatGPT will become people’s first choice for this type of activity, however, remains to be seen — especially given that Google launched virtual try-on last year.