Shopify 向更多 AI Agent 开放商品目录
英文标题：Shopify opens its catalog up to more AI agents
Shopify 宣布，消费者很快可以配置 AI Agent 代为浏览和购买商品，更多 Agent 将能够访问其目录中的逾 10 亿条商品信息。用户需将 Agent 与 Shop 账户关联，通过 Shop Pay 在对话中结账，并逐笔批准购买。此前 Shopify 曾与 Meta 合作支持 Muse，如今用户无需等待特定合作集成即可使用任意 Agent。这一举措扩大了 Shopify 在 Agent 购物领域的布局，也反映出科技行业围绕 AI 代客购物的竞争与争议。
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中文
更多 AI Agent 很快将能够浏览和购买 Shopify 商品，标志着该公司进一步拓展其 Agent 购物业务。
Shopify 周二宣布，将允许消费者配置自己的 AI Agent，由其代为购买商品，让更多 Agent 能够访问 Shopify 目录中的逾 10 亿条商品信息。（该目录既包含 Shopify 店铺内的商品，也包含店铺外的商品。）去年 9 月，Shopify 宣布与 Meta 合作，允许其 Muse Agent 代替人类浏览和购买商品；现在，消费者无需特定的合作集成即可使用任意 Agent。
要设置这项功能，消费者需要将 Agent 与自己的 Shop 账户关联。Shop 是 Shopify 旗下的平台，可汇总订单、追踪包裹并推荐商品。与 Muse 合作的模式一样，消费者可以在与 Agent 的对话中使用一键结账功能 Shop Pay 完成结账。通过 Agent 下达的订单会汇总到 Shop 应用中。Shopify 将这项功能宣传为一名“私人购物助理”，用户可以为其设定规则，例如设置预算限制，或只显示配送速度快的商品。每笔购买都必须由买家批准。
电子商务已成为 AI 时代的战场之一——许多 Agent 工具的演示最终都以交易收尾，这并非巧合，无论是购买衣服、预订航班，还是代替用户点外卖。包括 Google 和 Amazon 等大型电商参与者在内的科技行业，正投资 AI 驱动的购物工具，其最终目标是让“Agent”代替人类用户购物。Agent 是否应该能够代表消费者购物，也是 Amazon 与 Perplexity 等 AI 公司——以及最近的 Meta Muse——持续争论的焦点。
English / 原文
More AI agents will soon be able to browse and purchase from Shopify listings, marking an expansion of the company’s agentic commerce ambitions.
Shopify announced Tuesday it will let shoppers configure their AI agents to purchase products on their behalf, giving more agents access to over a billion listings in Shopify’s catalog. (The catalog consists of both items on and off Shopify storefronts.) In September, Shopify announced it was partnering with Meta to allow its Muse agent to browse and purchase items on a human’s behalf; now, shoppers can use any agent without a partnership integration.
To set up the feature, customers connect an agent with their account on Shop, a Shopify-owned platform that consolidates orders, tracks packages, and recommends products. Like the Muse partnership, customers use the one-click Shop Pay feature to check out within the conversation with the agent. Orders placed through the agent are funneled back to the Shop app. Shopify is marketing the feature as a “personal shopper” that humans can give rules to, like setting budget guardrails or only displaying products with fast shipping. Buyers must approve each purchase.
E-commerce has become one of the battlegrounds in the era of AI — it’s no coincidence that many demos of agentic tools end with a transaction, whether it’s buying clothing, booking a flight, or ordering takeout on a human’s behalf. The tech industry, including big commerce players like Google and Amazon, are investing in AI-driven shopping tools where the end goal is an “agent” purchasing things for a human user. It’s also the basis of an ongoing fight between Amazon and AI companies like Perplexity — and more recently, Meta’s Muse — over whether agents should be able to shop on a customer’s behalf.