Canva 发布首款图像生成模型 Canva Craft，主打排版设计与分层编辑

设计平台 Canva 发布了其首款图像生成模型 Canva Craft。该模型由其内部研究团队开发，旨在与来自 Google、OpenAI、字节跳动和 Meta 的同类模型展开竞争。

该公司表示，该模型分两个阶段工作：在第一阶段，它会解析用户的提示词，并构建包含元素空间关系、相对比例、视觉层级以及文字生成信息在内的规划方案；在第二阶段，模型会生成最高可达 2K 分辨率的图像，并支持适配各类平台的 30 种不同画面宽高比。

Canva 表示，这种两阶段方式使其能够生成具备精确物体细节和清晰可读文字的图像。此外，用户无需改动图像的其他区域，即可进行精准编辑。

该公司指出，该模型并未采用普通摄影照片进行训练，而是使用了 Canva 素材库中由专业设计师打造的模板，涵盖海报、社交媒体帖子、演示文稿、信息图表、菜单以及富含排版文字的各类设计版面。

这意味着通过 Canva Craft 生成的图像，可以使用该公司的“图像转设计”工具 Canva Magic 转换为具有独立图层的设计稿。去年，该平台就曾发布过一款能够理解设计与图层的自研模型。

Canva Craft 现已在 Canva 平台面向所有用户推出，用户可通过 Dream Lab 标签页访问该模型。该模型后续还将通过 Canva API 提供支持。此外，该公司还计划通过 Canva 的 MCP 协议，支持在 ChatGPT 和 Gemini 等第三方聊天机器人中直接调用其图像生成能力。

Canva 此前一直在其平台中使用多种外部图像模型提供生成功能，因此自研新模型有望为公司节省可观的 API 成本。Canva 表示，除了成本优势外，新模型还使平台能够获得更好的质量与速度掌控力。

2024 年，Canva 收购了多媒体生成平台 Leonardo.ai。Canva 表示，来自 Leonardo 的研究人员也深度参与了这款全新图像模型的研发。

Canva 还透露，团队正在开发两款更具成本效益的模型版本，分别命名为 Craftfast 和 Craft-ultrafast，预计将于近期发布。

Canva 去年有望实现 40 亿美元的年营收。然而，据外部分析师透露，该公司后来下调了其 2026 年增长预期，导致其估值据报道从 420 亿美元大幅缩水至 350 亿美元。

Design platform Canva released its first image generation model, called Canva Craft, developed by its research team to compete with same-category models from Google, OpenAI, ByteDance, and Meta.

The company said its model works in two stages. In the first stage, it interprets users’ prompts and creates a plan with details like spatial relationships of elements, relative scale, visual hierarchy, and information for text generation. In the second stage, its model generates an image of up to 2K resolution in a possible 30 different aspect ratios for various platforms.

Canva said that this approach allows it to create images with accurate details of objects and legible text. Plus, users would be able to make precise edits without changing other parts of the image.

The company noted that rather than using photographs, it used designs to train this model using human-designed templates from Canva’s library, including posters, social posts, presentations, infographics, menus, and typography-rich layouts.

That means images generated with Canva Craft could be converted into layered designs using Canva Magic, the company’s image-to-design transformer. Last year, the platform released its own model that understands designs and layers.

Canva Craft is available on the company’s platform to all users, who can access the model from the Dream Lab tab. The model will also be available through the Canva API. Plus, the company plans to support image generation in third-party chatbots like ChatGPT and Gemini through Canva’s MCP.

Canva has used a bunch of image models for generation in its platform, so it’s likely that the new models will help save API costs for the company. It said that besides costs, the new model also allows the platform to have better quality and speed control.

In 2024, Canva acquired media generation platform Leonardo.ai. It said that the researchers from Leonardo contributed to the new image model.

Canva said that it is developing two cost-efficient versions of the model, called Craftfast and Craft-ultrafast, which will be released soon.

The company was on track for $4 billion in revenue last year. However, it cut its growth forecast for 2026, causing its valuation to reportedly plummet from $42 billion to $35 billion, according to external analysts.