随着 AI Agent 重塑互联网，谷歌面向更多应用开放 Gemini 与搜索

谷歌正式推出互联应用平台（Connected Apps Platform），让企业能够更轻松地将其应用连接到 Google 搜索和 Gemini 的 AI 体验中。

互联应用（Connected Apps）于今年早些时候首次引入 Gemini 和 Google 搜索，它允许用户安全地关联热门第三方服务并与之交互，进而执行特定操作。例如，用户可以连接 Canva 来设计传单，或者连接 YouTube Music 来创建播放列表。

我们在 ChatGPT 和 Meta 的 Muse 等其他面向消费者的 AI 服务中也看到了类似的产品思路。其核心逻辑在于：此类深度集成最终可能会改变消费者的行为习惯——从以往单独打开并使用独立 App，转向直接通过他们偏好的 AI 服务提供商来调用心仪的服务。

然而，要想真正吸引并留住消费者的注意力，平台上必须拥有足够丰富多样的互联应用生态以供探索。

谷歌的想法是，向所有希望通过搜索或 Gemini 触达用户的企业或开发者敞开大门，允许他们提交自己的互联应用并监测其性能表现。

该平台预览版目前以 Beta 测试形式面向美国开发者开放，将支持开发者构建并提交可在谷歌多款产品中跨平台使用的应用。

谷歌解释称，要开始接入，开发者需使用 AppFunctions API 与云端托管的 MCP（模型上下文协议，Model Context Protocol）服务器或 Android MCP 进行集成，随后使用 Google Connected Console 注册、测试并提交其应用。

从本质上讲，这一流程使开发者能够将自己的应用连接至谷歌的服务，以便配合这家搜索巨头的 AI 功能一起使用。开发者还可以自主选择是将应用发布在搜索、Gemini 应用还是两者兼有。

应用上线后，开发者可以追踪流量、延迟和错误率，并始终保持对其品牌标识的掌控权，例如认证图标与授权账号。

正如 SEO（搜索引擎优化）曾让企业和网站得以在搜索引擎排名中崭露头角一样，对于希望在“智能体网络”（Agentic Web）上提高自身服务曝光率的企业而言，这极有可能成为至关重要的起步举措之一。

目前，谷歌已在 Gemini 中提供了超过 50 款互联应用，不仅涵盖 Adobe、Experian、Localiza、Peloton 等合作伙伴的产品，还包括自身覆盖广泛的系列服务（从 Google Workspace、Google Photos 到 YouTube Music 和 Google Home）。

在接下来的几周内，这些应用也将陆续登陆 Google 搜索。目前搜索端的集成相对较少，仅上线了 Instacart、Canva、YouTube Music、Yahoo Fantasy Football 等少数应用。

谷歌还表示，冥想应用 Calm 是该项目的另一位新合作伙伴，其互联应用很快将同时在 Gemini 和搜索中上线。

目前，这一全新的互联应用平台正面向加入候补名单的美国开发者提供公开预览。谷歌尚未公布该平台何时会面向全球更广泛地区开放。

Google is making it easier for businesses to connect their apps to its AI experiences across Search and Gemini with the debut of its Connected Apps Platform.

Introduced in Gemini and Google Search earlier this year, connected apps let users securely link and interact with popular third-party services, then use them to take specific actions. For instance, you could connect to Canva to design a flyer, or to YouTube Music to build a playlist.

We’ve seen varying takes on the idea by other consumer-facing AI services like ChatGPT and Meta’s Muse. The premise is that such integrations could ultimately shift consumer behavior away from launching and using individual apps to instead using their favorite services through their preferred AI provider.

However, to successfully capture and retain consumers’ attention, there have to actually be a wide range of connected apps to explore.

Google’s idea is to open its doors to any business or developer that wants to reach users through Search or Gemini by allowing them to submit their own connected apps and monitor their performance.

The platform preview is currently available in beta to developers in the U.S., and will allow developers to build and submit apps that can be used across Google’s products.

To get started, developers would integrate with a cloud-hosted MCP (Model Context Protocol) server or Android MCP using the AppFunctions APIs, then use the Google Connected Console to register, test, and submit their app, Google explains.

Essentially, this process lets devs connect their app to Google’s services so it can be used with the search giant’s AI features. Developers can also choose whether they want their app to be available via Search, the Gemini app, or both.

After the app is live, developers can track traffic, latency, and error rates, and maintain control over their brand identity, such as their verified logos and authenticated accounts.

Similar to how SEO allowed companies and websites to show search engine rankings, this could well be one of the initial steps for businesses that want their services to be more visible to users on the agentic web.

Google already has over 50 Connected Apps available in Gemini, including from partners like Adobe, Experian, Localiza, Peloton, and others, in addition to its own expansive set of services, from Workplace and Photos to YouTube Music and Google Home.

These apps will now come to Google Search over the next few weeks. Search today has fewer integrations, featuring apps like Instacart, Canva, YouTube Music, Yahoo Fantasy Football, and others.

Google said meditation app Calm is another new partner on this effort, and that its app will soon launch on both Gemini and Search.

The new Connected Apps platform is in public preview for U.S. developers who sign up for the waitlist. Google did not share when it would become more broadly available.