DeepSeek释放“大幅”涨价信号，低价优势面临考验

DeepSeek 于周四宣布将“大幅”上调价格。此前，其一款新的超低价模型在全球需求激增，这也引发了外界对于这家中国人工智能创业公司如何以极低价格提供强大性能的讨论。

这家总部位于杭州的公司周四在其开发者平台发布声明称，其应用程序接口（API）服务的整体定价将在“近期”上调，具体方案将于之后另行通知。

DeepSeek 补充称，预计将出现“显著涨幅”，用户应据此规划自身的使用量。

该通知发布于其最新模型 DeepSeek-V4-Flash-0731 上线一周后。该模型是 V4 系列的轻量版本，拥有 2840 亿参数；V4 系列曾于 4 月进行预览。

该公司计划大幅涨价，凸显了这家中国创业公司在激烈竞争中维持激进低价策略所面临的挑战，也可能令其作为高性价比 AI 倡导者的声誉蒙上阴影。

AI 开发者 Michael Guo 周四在一篇社交媒体帖子中写道：“DeepSeek 选择在这个时候涨价——这不是自找麻烦吗？”他认为，包括 Meta 的 Muse Spark 和 OpenAI 的 GPT-5.6 Luna 在内的新美国模型，在能力和价格两方面都具备与 DeepSeek 模型竞争的实力。

DeepSeek 的新模型通过将接近前沿水平的能力与极低价格结合，迅速在全球 AI 社区获得关注。

DeepSeek announced on Thursday a “significant” price hike, amid surging global demand for a new ultra-cheap model, which sparked debate over how the Chinese artificial intelligence start-up has delivered powerful performance at rock-bottom prices.

Overall pricing for its application programming interface (API) services would be raised “in the near future”, with specific plans to be advised later, the Hangzhou-based company said in a statement on its developer platform on Thursday.

A “significant increase” was expected, and users should plan their usage accordingly, DeepSeek added.

The notice came a week after the release of its latest model DeepSeek-V4-Flash-0731, a 284-billion-parameter lightweight version of the V4 series previewed in April.

The company’s plans for a major price hike underscore the challenges the Chinese start-up faces to maintain its aggressively low prices amid fierce competition, potentially clouding its reputation for being a champion for cost-effective AI.

“DeepSeek choosing to raise prices at this time – isn’t this just asking for trouble?” wrote AI developer Michael Guo in a social media post on Thursday, arguing that new American models including Meta’s Muse Spark and OpenAI’s GPT-5.6 Luna were competitive with DeepSeek models in both capabilities and price.

DeepSeek’s new model rapidly gained traction in the global AI community for combining near-frontier capabilities with extremely low prices.