OpenAI将在印度 ChatGPT 免费版和 Go 套餐中投放广告

看来，广告行业无处不在。

OpenAI 周四表示，将开始在印度的 ChatGPT Free 和 Go 订阅层级中展示广告。此前，该公司本月早些时候修改了服务条款，表明将在用户使用这款 AI 助手期间向其展示广告。

OpenAI 在 2 月表示，印度拥有超过 1 亿 ChatGPT 周活跃用户，其中很大一部分使用免费版或价格较低的 Go 套餐。

该公司周三表示，初期将开始为 50 个品牌展示广告，并已为此与广告代理集团 WPP 和 Omnicom 达成合作。OpenAI 还将于下月推出广告管理工具，允许营销人员为其公司创建营销活动，前提是广告活动的每日最低预算为 725 印度卢比（7.60 美元）。

“借助 ChatGPT Ads，各类规模的企业都可以在决策开始形成的相关、高语境时刻介绍自己，”OpenAI 全球广告解决方案负责人 Dave Dugan 在一份声明中表示。

OpenAI 一直积极在印度培育用户基础：该公司于 2025 年 8 月推出了价格低于 5 美元的 ChatGPT Go 套餐，甚至开展过限时促销，让这一套餐对印度所有用户免费一年。该公司还在女子超级联赛（WPL）和印度板球超级联赛（IPL）等体育赛事期间大力宣传其产品。最近，OpenAI 挖来了Uber 印度业务负责人，以领导其在该国的扩张工作。

这家 AI 实验室于 2 月开始向美国用户展示广告，并在本月早些时候将该计划扩展至欧洲市场。

在预计将于今年或明年进行的潜在 IPO 前，OpenAI 一直试图扩大并巩固其收入来源。据《华尔街日报》报道，这家 AI 实验室在截至 2026 年 6 月的第二季度实现营收 67 亿美元，较上一季度的 57 亿美元增长。

去年 11 月，The Information 报道称，OpenAI 的目标是在 2030 年前达到 2.2 亿付费订阅用户。报道称，当时有 3500 万用户为其 Plus 和 Pro 套餐付费。

It seems there is no escaping the ad industry.

OpenAI said on Thursday that it will start showing ads on its ChatGPT Free and Go subscription tiers in India. The move comes after the company changed its terms of service earlier this month to indicate that it will show ads to users while they use the AI assistant.

OpenAI said in February that it has more than 100 million weekly active ChatGPT users in India, a huge chunk of whom are on the free or the lower-priced Go tiers.

The company said on Wednesday it will start by showing ads for 50 brands, and that it has partnered with agencies WPP and Omnicom for this. OpenAI will also launch an ad manager next month that will let marketers create campaigns for their companies, provided their campaigns have a daily minimum budget of ₹725 ($7.60).

“With ChatGPT Ads, businesses of every size can introduce themselves at relevant, high-context moments when decisions are beginning to take shape,” Dave Dugan, head of global ads solutions at OpenAI, said in a statement.

OpenAI has worked hard to cultivate its user base in India, launching a sub-$5 plan for ChatGPT Go in August 2025, and even running a limited promo that made that tier free for a full year. It also heavily advertised its products during sports tournaments, like the Women’s Premier League (WPL) and the Indian Premier League (IPL) cricket leagues. More recently, it hired Uber’s India head to lead its expansion efforts in the country.

The AI lab started showing ads to U.S. users in February, and expanded the program to serve ads in Europe earlier this month.

Ahead of a potential IPO, expected this year or next, OpenAI has been trying to ramp up and cement its revenue sources. According to The Wall Street Journal, the AI lab recorded revenue of $6.7 billion in the second quarter ended June 2026, up from $5.7 billion the previous quarter.

Last November, The Information reported that OpenAI was aiming to reach 220 million paying subscribers by 2030. The report said that at that time, 35 million users paid for its Plus and Pro plans.