Anthropic 的 Claude 新功能 Reflect 正悄然推销 AI

在 对 AI 的强烈抵制 和数据中心 抗议 不断登上新闻头条之际，Anthropic 的 Claude 推出了一项新功能，巧妙地阐述了为什么你应该继续使用它。

该公司在周四推出了“Reflect”，这是一个内置仪表板，可让你跟踪并可视化自己使用 Claude 的方式和更广泛的 AI 使用习惯。表面上看，这是一项分析功能，能够洞察你所讨论的话题类型、整体使用模式，以及你通常求助于 AI 协助的是哪些任务。

然而，Reflect 更大的目的在于塑造用户对 AI 本身的看法。它将 Claude 同时塑造成一个被高度使用的生产力工具、你日常工作流程的一部分，以及一种可以被谨慎地、有意识使用的技术。

图片来源：Anthropic

虽然 Claude Reflect 并未达到量化你通过将工作流程切换至 AI 而节省了多少手动任务时间的地步，但看到所有由 Claude 协助完成的工作摆在你面前，你很可能会将 Claude 视为你已经依赖的工具，并且是你日常生活中不可或缺的一部分。

与此同时，Anthropic 会促使你批判性地思考你对 AI 的使用，因为 Reflect 会不时弹出问题，比如“即使 Claude 可以做得更快，哪一件事你仍想自己完成？”

Anthropic 在其公告中指出，该应用还提供设置免打扰时段或安排休息提醒的工具——这是对与 AI 聊天机器人合作潜在成瘾性的一种认可，因为这种机器人总会回应你的提问，并不断追问以保持对话进行。

图片来源：Anthropic

在应用中添加分析功能以微妙地塑造消费者情绪的想法并不新鲜。

2012 年，Google 推广了一项名为 Gmail Meter 的新工具，该工具对你的电子邮箱收发数据进行了计算，显示流量模式、邮件分类的饼状图，以及收件箱与存档中的数据量等。对某些技术人士来说，对这些数据自省也许很有趣，但该工具也起到了一种作用，即以数字和图表形式展示 Gmail 已成为人们数字生活的中心。

Claude 的 Reflect 也做到了这一点，但它更进一步，因为它还训练用户如何更好地使用 AI。

图片来源：Anthropic

例如，Reflect 可能会建议，与其在重复任务中重新解释你的工作背景，不如使用 Claude 的项目（Projects）功能。对于 Anthropic 而言，这还有另一个好处，即能将你的日常工作流程更深入地整合进 Claude，有助于留住用户，从而抑制他们转向竞争对手的 AI 工具。

Anthropic 指出，更敏感的对话可能会在 Claude Reflect 中显示，但只会以高级别汇总形式呈现，任何与健康整合工具相关的对话都会被完全排除在你的洞察之外。公司还表示，洞察中的任何数据都不会被用于其他目的。

Claude Reflect 功能现以测试版形式向开启了记忆（memory）功能的 Free、Pro 和 Max 用户提供。随后，它将扩展增加一个视图，显示你在 Claude 上花费的时长。

At a time when AI backlash and data center protests are making headlines, Anthropic’s Claude is rolling out a new feature that subtly makes the case for why you should keep using it.

On Thursday, the company introduced “Reflect,” a built-in dashboard that lets you track and visualize how you use Claude and your broader AI habits. On the surface, it’s an analytics feature that offers insights into what sort of topics you’ve discussed, your overall usage patterns, and what kinds of tasks you tend to turn to AI for help with.

But Reflect’s larger purpose is about shaping how users think about AI itself. It does so by framing Claude as both a highly utilized productivity tool and a part of your everyday workflow, as well as a technology that can be used mindfully.

Image Credits: Anthropic

While Claude Reflect doesn’t go so far as to quantify how much time you’ve saved on manual tasks by switching your workflows to AI, there’s something about having all the work Claude helped with laid out in front of you that will likely make you see Claude as a tool you’ve come to rely on, and one very much a part of your everyday life.

Meanwhile, Anthropic will push you to think critically about your AI usage, as Reflect will pop up questions from time to time, like “What’s one thing you want to keep doing yourself, even if Claude could do it faster?”

The app additionally offers tools to set quiet hours or schedule nudges to take a break from AI, Anthropic notes in its announcement — a nod to the potentially addictive nature of working with AI chatbots, which never fail to respond to your questions and prompt follow-ups to keep the conversation going.

Image Credits: Anthropic

The idea to add analytics to an app to subtly shape consumer sentiment is not a new one.

In 2012, Google promoted a new utility called Gmail Meter, which number-crunched your email inbox, showing you traffic patterns, pie charts of email categories, and how much data is in your inbox versus your archive, among other things. While navel-gazing over this type of data is fun for some technical folks, the meter also served as a way to display, in numbers and charts, how Gmail had become central to people’s digital lives.

Claude’s Reflect does the same but then takes things a step further, as it also trains users on how they can better use AI.

Image Credits: Anthropic

For instance, Reflect might suggest that instead of re-explaining the context of your work across repeated tasks, you could use Claude’s Projects feature. For Anthropic, this also has the benefit of more deeply integrating your daily workflows with Claude, which helps retain users and discourage them from switching to competitors’ AI tools.

Anthropic notes that more sensitive conversations may show up in Claude Reflect, but only at a high level, and any conversation connected to a health integration tool is left out of your insights entirely. None of the data in your insights is used for other purposes, the company also says.

This Claude Reflect feature is available in beta for Free, Pro, and Max users who have memory turned on. Later, it will expand to include a view of how much time you’ve spent using Claude.