Meta 让 AI Agent 接手 WhatsApp Business 的繁琐配置工作

在公布新的面向 AI 的订阅计划的同时，Meta 于周二宣布，将允许开发者自行选择的 AI Agent 配置和管理 WhatsApp Business 消息服务。该服务让企业能够通过 WhatsApp 对话与客户建立联系。

Meta 表示，过去这一流程较为繁琐，开发者需要在不同工具和服务之间切换，包括 Developer Console、Meta 的 Business Manager、API 参考文档及代码编辑器。如今，开发者可以通过与偏好的 AI Agent 对话并描述所需操作，让其完成 WhatsApp Business 消息服务的配置。

这一能力由新的 WhatsApp Business Tools MCP 实现。它是一台 MCP（Model Context Protocol，模型上下文协议）服务器，可将 Claude、Cursor、Codex 或 ChatGPT 等 AI 编程 Agent 直接连接至 WhatsApp Business Platform。

此举意味着 Meta 将其现有 MCP 服务器阵容扩展至广告管理、应用配置监控及其他社交技术相关服务之外，新增了一项专为帮助企业接入 WhatsApp 而设计的服务。许多其他科技公司也提供 MCP 服务器，使 AI Agent 能够安全地与其服务交互，其中包括 PayPal、Stripe、GitHub、Notion、Slack、Salesforce、Atlassian、X、Google、Microsoft 等。

在 Meta 的方案中，AI Agent 将处理 WhatsApp Business 配置流程中的大量繁琐工作，例如创建公司的 WhatsApp Business 账户、添加并验证电话号码、注册以获得 Cloud API 访问权限、检查企业服务条款等。

企业还可以借助 AI Agent 完成其他任务，例如描述希望由 AI 创建的消息模板，或让 Agent 编辑现有模板。此外，企业还可测试消息和 Webhook，并监控过去可能悄然失败的项目，例如服务条款、支付方式和企业验证。

Meta 指出，在设置和配置期间，还可以使用其另一台 MCP 服务器 Meta Social Technologies MCP，用于发现 API 端点、搜索文档以及协助排查错误。

Alongside news of its new AI-focused subscription plans, Meta announced on Tuesday that it will now allow AI agents of your choosing to set up and manage WhatsApp Business messaging, the service that allows companies to connect with customers through WhatsApp conversations.

As Meta explains, this process was previously a bit more cumbersome, as it required developers to move between different tools and services, including the Developer Console, Meta’s Business Manager, the API reference, and their editor. Now, they can instead ask their preferred AI agent to set up WhatsApp Business messaging by chatting with it and describing what needs to be done.

This is made possible by the new WhatsApp Business Tools MCP, an MCP (Model Context Protocol) server that directly connects an AI coding agent like Claude, Cursor, Codex, or ChatGPT to the WhatsApp Business Platform.

The move sees Meta expanding its existing lineup of MCP servers beyond those for managing ads and monitoring app configurations, and other social technologies to one specifically designed to help onboard businesses to WhatsApp. Many other tech companies also offer MCP servers that allow AI agents to securely interact with their services, including PayPal, Stripe, GitHub, Notion, Slack, Salesforce, Atlassian, X, Google, Microsoft, and others.

In Meta’s case, the AI agent will handle much of the busywork involved in the WhatsApp Business setup process, like creating the company’s WhatsApp Business account, adding and verifying its phone number, registering it for access to the Cloud API, checking the business’ Terms of Service, and more.

Businesses will also be able to use the AI agent for other tasks, like describing a messaging template they want the AI to create or having the agent edit an existing template. Plus, they can test messages and webhooks and monitor things that may previously have quietly failed, like the Terms of Service, payment method, and Business Verification.

During setup and configuration, Meta’s other MCP server, Meta Social Technologies MCP, can also be used to discover API endpoints, search documentation, and help troubleshoot errors, the company noted.